How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.A modern how
As we design new experiences, we use a concept that John Maeda, our chief experience officer, calls dataful. This means that the experience is informed by what we know about the customer and their context. This expertise in data and AI is emerging as one of the key differentiators for retailers.
With customer experience as their priority and data as the enabler of that experience, established retailers that are accountable to all of their stakeholders stand a much better chance of returning to profitability and growth than those who remain focused solely on conversions. Reflections on how this mindset played out at the NRF conference this week in New York.
It’s very difficult for a single city to say, 'We’re going to digitalize transportation,’ if that doesn’t fit with the state or national body’s agenda. The more digital strategy can become part of the single overarching strategy and therefore a single, unified drive, the more likely it is to be successful.
Point of view
There’s an underlying question behind the digital transformation of cities: does it simply happen spontaneously, in which different organizations are driving change individually in silos, or is it part of a coordinated strategy and unified drive that encourages different businesses and organizations to digitalize?
Evolving the traditional incentives system first is only natural given that it personifies the automotive industry’s main hurdle and hope for the future: customer centricity.
Today’s customers are more knowledgeable than ever—and they drive the world that we live in. While it may seem obvious that building brand value and customer loyalty is the key to long-term success, measuring against revenue and traditional metrics poses an unconventional roadblock. Selling vehicles today should not come at the cost of tomorrow’s customer... and it doesn’t have to.
Compared with other service providers we evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.
Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’
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