Be Proactive, Not Reactive
Laws like GDPR and AB-375 are not going away, and they will move control of an identity toward individuals. But the principle of data privacy is much simpler than any manifestation of the law. For instance, the general evolution is a move from transparency, to consent, to user choice and ultimately to user control. Respecting customers as persons when it comes to personalization and respecting an individual’s rights are key tenets of new legislation.
The future of digital identity is becoming increasingly decentralized, regulated and cloud-based. It may sound like a lot to navigate, but businesses should worry less about what specific law is coming out next week and zoom out to review their practices through the lens of the overarching principle of data privacy.