Establishing a clear vision
Business growth plans today cannot afford to remain insulated from digital. Every business plan needs to leverage digital technologies as organisations reshape themselves to stay competitive. This plan should enable you to draw a digital transformation roadmap to achieve the desired business outcome. Here are a few pointers to get started with your transformation goals:
» Digital transformation goes beyond digitisation. It needs to involve the entire organisation, as it disrupts current business processes across functions – from marketing to sales, from supply chain to customer service – to serve consumer interests better. » Organisations need to establish and believe in the purpose of transformation. For some, it may be about fighting competition; for others, it may be about growth. Whatever is your purpose, ensure that it is well articulated.
» It is not a bad idea to seek help from external consultants as you draw your transformation strategy. However, you need to use your judgement as you evaluate their recommendations and do not take their word as gospel.