Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader for the second year in a row in Gartner’s Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide.
According to Gartner, “Leaders in this Magic Quadrant bring a wide range of business, analytic and technical capabilities, including CRM and other customer-facing technology expertise, industry-specific domain expertise, and digital design capabilities, CX strategy, business consulting, customer analytics, enterprise architecture and design. They demonstrate strong comparative revenue and growth. Leaders can scale across multiple geographies and are consistent in delivering high client satisfaction.”
“We’re proud that our holistic, dataful approach to CX has earned this call out,” said John Maeda, Chief Experience Officer of Publicis Sapient.
The report defines the CRM and customer experience (CX) implementation service market as "project based services to help clients develop a CX strategy and transform a customer relationship with adept consulting expertise. Providers in this market design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers. These services are specific to improving clients’ sales, customer service and marketing operations, as well as focusing on interactions with customers, including commerce transaction enablement."
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Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Brett Sparks, Patrick Sullivan, Gilbert van der Heiden, Jim Longwood, 7 April 2020