During PEA’s first week, Publicis Sapient technologists, retail operations experts and engineers fully immerse themselves in the retailer’s digital foundation. They conduct two full-day workshops to understand current application footprints, peak-season goals and exiting processes. This enables the team to establish the client’s baseline metrics and develop relevant key performance indicators to prepare for the holiday season. They can also implement existing PS dashboards to track these KPIs or develop new measurement panels to track metrics on a regular basis.
The next two weeks are used to analyze the captured data, conduct stakeholder interviews in all areas related to holiday preparedness and evaluate whether the organization is ready to handle peak traffic.
Once PEA is complete, the PS experts hold a daylong workshop to share their findings and provide a wide-ranging overview of the gaps and shortcomings in the current infrastructure. They establish which metrics need to be achieved to guarantee success and create a blueprint for reaching this goal.
At the client’s discretion, the Publicis Sapient team can either hand the Peak E-commerce Assessment plan over to the retailer or stick around and help execute the plan. The client has complete freedom over Publicis Sapient’s level of involvement after the assessment – from periodic checkups to daily on-site engineering.