The imperative for change
Consumers today aren’t just looking for convenience; they also want engaging shopping experiences. This requires retailers to provide a truly integrated omnichannel shopping experience. As a mall operator with strong partnerships, our client is in the unique position of enabling retailers to physically reach customers. Together with Publicis Sapient, they set out to create an “Outlet Shopping, Anytime, Anywhere” experience —a digital platform that offers a vast array of products from leading brands online, while also increasing store footfall via targeted content – creating convenient and experiential luxury experiences for VIP shoppers.
The transformative solution
With the strength of our retail experience, our engineering expertise, and our “One Team Approach,” we created a digital marketplace where users can shop online, check in-store pricing and promotions, and experience retail brands seamlessly across all channels with a single shopping basket.
The solution enabled the business to create targeted marketing experiences that offer customers personalized trend, style, and promotional content while allowing retailers to remain in full control of their brand’s representation.
Using state-of-the-art technologies, we also created a sophisticated, highly scalable and fault-tolerant retailer on-boarding system for retailers who partner to use this platform. The platform enables retailers to easily get their products and promotions onto the platform without the hassle of having to deploy and manage the solution.