From the introduction of the cash register in 1879 to the first computerized point of sale systems introduced in 1973 to today’s cashless payment apps, game-changing innovation has played a pivotal role in food and dining transformation. But at its core, customer satisfaction has always been a key differentiator. From the moment a consumer connects with a brand —and at every touchpoint thereafter —a customer-centric approach is an essential ingredient to be future-ready.
We are at the beginning of fundamental changes —from reimaging the order-to-fulfillment process to building and integrating touchless solutions. Restaurants must leverage the latest digital technology to lay the groundwork for recovery and gain competitive advantage for future growth.