Yogurt
Remember when we just had good old flavored yogurt and then, the revolution of nonfat yogurt? Well, the yogurt aisle has greatly diversified since then, and sales of these once-mainstay products are starting to curdle. General Mills has seen a continued decline of its U.S. Yoplait yogurt, reporting an 11 percent decline in the last quarter of 2017.
Millennials haven’t dropped the spoon though; they’re just opting for other kinds of yogurts in the $7.6 billion dollar category. Yogurt products by brands like Chobani and Noosa, which tout their Greek and farm-fresh origins, respectively, have gained enthusiasts and increased presence on refrigerated store shelves.
Dannon actually held the number one spot in 2017 for yogurt, but they own a slew of yogurt brands including its fastest grower Oikos, a Greek-style nonfat yogurt that has been a leader in the "brogurt" subcategory.