BOSTON – April 26, 2021 – Publicis Sapient, the digital transformation hub of Publicis Groupe, has been named a Leader in two key IDC MarketScape reports – IDC MarketScape for Worldwide Retail Commerce Platform Service Providers 2020 Vendor Assessment (Doc #US46162920, December 2020), and the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020 Vendor Assessment (Doc #US46160020 December 2020). Publicis Sapient was among 12 service providers who participated in the IDC MarketScape for Retail Commerce Platform Services Providers 2020; it was also evaluated against 11 other service providers for the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020.
“We are honored to be recognized for our expertise and capabilities across retail commerce platforms and retail co-innovation, said Guy Elliott, SVP, Retail at Publicis Sapient. “The dramatic changes within the retail industry have accelerated the pace at which retailers needed to transform their businesses for a digital-first future. We remain committed to helping our clients drive valuable business outcomes through innovating and implementing digital commerce strategies and solutions designed to assist as they navigate an evolving retail landscape.”
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Publicis Sapient
Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com.