Welcome to Checkout-free Retail, Don't Mind All the Cameras
Our Jason Goldberg, Commerce Strategy, weighs in on Amazon and checkout-free retail via WIRED.
The shop has no sign. Or rather, the sign is obscured by some kind of bunting. The glass doors are papered over. You gotta know what's back there, like a speakeasy.
Venturing to open the door, I find I still can't get inside. Between me and a cramped 180 square feet or so of convenience store-like shelves—yogurts, bags of exotically-flavored freeze-dried peas, refrigerators full of juice, and pre-packaged sandwiches—is a turnstile. It is a shop. I will shop. There's a reader on the right. There's an app.
This is San Francisco, 2018. There is always an app.
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