The Consumer & Business Intelligence Practice, an embedded unit of our broader strategy capability, is a team of qualitative and quantitative researchers with over 500 person-years of deep experience in conducting exploratory and design research on behalf of our clients globally.
Our global team consists of over 50 full-time professionals in our Consumer & Business Intelligence Practice, as well as in our general Strategy domain, who have expertise conducting and deeply analyzing research findings from ethnographic research. The team has proven expertise in ethnographic and other deep-structured contextual methods as well as the ability to execute globally in an agile fashion. Our primary research looks at the end-to-end journey of our clients’ customers.
Our Research Products address specific needs at all stages in the process of digital business transformation.
At Publicis Sapient, primary research and business and market intelligence are central to unlocking our purpose and creativity. They allow us to surface richer, deeper and more inspiring customer and business insights. They also provide robust, evidence-based perspectives and points of view. Ultimately, it’s about delivering better customer and business outcomes.