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How a Leading Airline Leveraged Personalization to Exceed Holiday Campaign Sales Targets

A leading airline aimed to combine its world-class operational reliability with seamless digital experiences to attract digitally savvy, high value customers. By consolidating data into one data management platform, Publicis Sapient worked with the airline to digitally transform the customer journey and roll out a holiday marketing campaign targeting high value customers.

Client

Airline

Services
Strategy & Consulting
Customer Experience & Design
Technology & Engineering
Data & Artificial Intelligence
Innovation & Digital Product Management
Industry
Travel & Hospitality